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Our mission is to create an affordable yet quality driven, on trend marketplace for accessories and jewelry by providing thoughtfully sourced products and delivering them transparently.
We are expert in gemstone jewelry
We ship out your order over night for free
We cut off all the costs
David Xie has been working in the jewelry business for decades, he founded his first company in 1996 sensing a need for more diverse and greater quality jewelry making components to serve the needs of wholesale bead stores and jewelry makers alike. He has gained wide recognition in the industry for supplying superior natural and high quality gemstones, his passion for authenticity, use of natural products and limited use of dyes are his signature touch in the gemstone business.
After many years in the wholesale and business to business sector, he realized that he could deliver even more value in the business to consumer space by creating a line of products using his many supply contacts and cutting out the middlemen.
Looking at the fashion industry for inspiration, he noticed that the concept of fast fashion could be applied to jewelry to create collections that move with the seasonal trends but adding the element of affordability and strong brand values and so became "Insert Brand Name".
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